Hi, nice to meet you
For over two decades I've lived life on my own terms, and I come by it honestly, because I grew up surrounded by bold entrepreneurs, my grandmother most of all. She taught me that success wasn't about what you earned, it was about how fully you showed up, and I didn't really understand how big that lesson was until much later. I spent a lot of years measuring myself by how much I could carry, how many hours I could work and how much I could hold together on my own, and if I'm being honest, that lesson of hers was sitting there the whole time waiting for me to actually live it.
Here's what I did instead for a long time. I worked my ass off for myself for about 22 years, spent about 15 of them managing real people across multiple industries, and I got very, very good at being the one who held it all together. Then I turned 41 and I was TIRED, the kind of tired that sleep doesn't touch, so in the summer of 2024 I walked away from the old way of working. I was supposed to fly to Europe with my son, who was 14 at the time, for his dad's wedding in Greece, and instead of vacationing like a normal person we bought one way tickets and decided we weren't coming home until we wanted to. We spent seven weeks yolo'ing our way around Europe together, and if you're wondering, yes, I've lived in or traveled through 16 countries, so wandering off the expected path is kind of my thing.
That trip was the start of what I can only call my dark night of the soul. The first few days in Santorini I was on my own, and I left my hotel for what was supposed to be a short walk that turned into about six miles, through old roads lined with wine vines and parts of the island the hotels never touch, all the way to the top where you can see water on every side. Something like 40 years of bottled up emotion came pouring out of me up there, and I cried, and I was alone, all alone, but I wasn't alone, because for the first time I was actually with myself. The couple of years after that were a wild ride of shedding every layer of me that didn't fit anymore, and I came out the other side understanding my assignment.
Here's the part that matters for you. What I saw clearly on the other side is that so many of us were trained to lead inside a structure that expired a long time ago, the kind where the person at the top is the glue, the bottleneck and the last line of defense all at once, everybody else waits for permission, and nobody has time for the life they're supposedly working for. I'm done with that structure, and I'm done with the corporate gurus selling the same copy and paste framework to every company on earth, because your company isn't every company and you aren't every leader.
So this is what I do now. I help founders and owners who feel called to build something different get there, to a company where their people are happier and trusted with real work, where everyone has more time and more freedom, and where the founder leads from what they're best at. I get people there faster because I can usually see the real issue right away, often hiding under the one you came in with, and then I build around your people and your technology so each does what it's best at. That's where all the talk about a new way of leading turns into how your company runs on a regular Tuesday.
I started my first business 22 years ago, and I've been allergic to doing things the hard way for no reason my whole life, so when Zapier first showed up on the scene I was automating everything I could get my hands on, which is why AI didn't feel like a scary new thing to me, it felt like the next chapter of something I'd been doing all along.
I run my own business this way, with a team of AI bots handling the doing so I can spend my time on the thinking, the people and the knowing, and it's the reason I'm so sure the old way is done. If you're ready to build a company that runs on your best thinking, I'd love to hear about it.
Apply to work with me