Build the company you were called to build.
Your people are happier, you're happier, and everyone has more time.
If you're a founder or owner with a calling for what your company could be, and you haven't quite figured out how to get all the way there, I help you feel it, act on it and fulfill it. What you end up with is a company where your team is trusted with real work and treated with real respect, where they have more time for their lives, and where you finally have room to lead from what you're best at, with the freedom you started this whole thing for.
I run my own business this way every day, which is why I know it works and why I believe the old structure is done.
Apply to work with me
Imagine this
Imagine every person in your company with their own team of support agents, picking up the busywork that eats their week so they can spend their time on the work that needs a human, and imagine nobody gets cut to make room for the tech.
Imagine your people making it to their kids' games (as a mom, that one's personal for me), walking out the door at a normal hour, and working something like 20 hours a week while doing the same great work they do now, the same results in about half the time. Imagine walking into your own company and feeling how much happier everyone is, yourself included, because the work finally fits the people doing it and you're leading the thing you came here to build.
Two ways to use the same technology
I've watched this play out two very different ways. From what I've seen, one company gives every person their own army of agents and keeps on hiring, while another let go of 10,000 people to bolt on AI, and a friend of mine who's still there is now doing the work of four people, working three times as much, stressed out and hating her job.
It's the same technology in both places, and the difference is a leader who chose to build around people instead of replacing them, which is the choice I help founders make, and it's the one that leaves everybody better off, the company included.
How I get you there
I get your people and your technology working together, each doing what they're best at, and I build it around the way your company really runs so it holds up without you sitting in the middle of it.
Proof
I'm not new to this, I've been running businesses for 22 years and automating systems inside them since Zapier first arrived, always looking for the smarter way instead of the harder one, and that's a big part of why I can see so quickly where the time is really going and what your people and your tech should each be carrying.
The reason I get founders there faster is that I can usually see the real issue right away, the thing underneath the one you came in with, and once we're working on the right thing the rest moves quickly. I've worked for myself my whole life and spent about 15 years managing real employees across multiple industries, so I've seen from the inside how much of a company's energy goes into holding up a structure that stopped serving anyone a long time ago.
I also don't ask anyone to run their company a way I don't run mine. Every day my own business runs on a small team of AI bots that I built around how I work, and they handle the things I have no desire or skill for, like the research, the first drafts, the tracking, the scheduling and the follow ups that used to fall through the cracks when it was all sitting on me. I still make every call that matters, I approve what goes out and I set the rules they work by, which means my time goes to strategy, to people and to the work only I can do.
How we start
There are two steps, and you only take the next one if it makes sense for both of us.
A discovery call.
Thirty minutes where we talk about what you're running, where you want to take it and what you want your own role to look like. By the end we'll both know whether what you're building and how I work line up.
Your custom build.
If it makes sense to keep going, we decide together whether to work one on one on a custom build, and I'll send a proposal after the call, quoted to the scope of your company.
Diaries of a multi interest soul.
I write on Substack about AI, leadership and the bigger shift I think we're all living through, mostly in diary mode, sometimes a little unhinged (HA!), always honest.
If you can feel what your company is meant to become
Let's build it together, a company where your people are happier, you're happier and everyone gets their time back to live the life they're working for. I only take two founders at a time, because this work is personal and I'm right there in it with you. If that's you, tell me a little about what you're building and where you want it to go.
Apply to work with me