If you are just starting a business or you have been operating one you’re pretty sure you hate this is for you.

When my clients come to me, they have tried everything else to revive their passion and purpose for their current business and LIFE.

They feel:

⚡️Tired
⚡️Burned out
⚡️Uninspired
⚡️Scared
⚡️Guilty

This happens when you build a business based solely on a business plan and sales strategy. OBVIOUSLY, those are essential parts of building a business. So obvious, in fact, that this is where most people stop.

The Truth is your business goes through the same lifecycles over and over again, much like nature’s cycles. There’s no linear path to growth in business. Businesses that believe in linear growth don’t actually grow to a sustainable level. This is why so many businesses fail or survive but lack REAL values.

The absence of this cycle is why we see so many “profit-only” corporations that have captured nearly every part of our existence. They operate linearly, without ever referring back to what made them exist in the first place.

Here’s how it works:

START by defining:
✅ VALUES
✅ VISION
✅ WHY
✅ WHO
✅ HOW

This comes in a business plan a lot, but it doesn’t integrate ONE major piece of the puzzle.

WHO ARE YOU AND WHAT ARE YOUR PERSONAL VALUES, VISIONS, WHY, WHO AND HOW?

The merge of the two is what makes a business that you can scale with, make an impact, sustain integrity and be energetic about through the life of the business.

ORGANIZE by making your business plan and doing the practicle part. Decide who you are selling to, what kind of person you want to hire and what kind of systems your business will need.

SELL by getting out there and doing the thing. Does your customer want what you have in the way you have it? The how of your delivery is made by tweeking the orginal business plan to meet reality.

RE-ORGANIZE by evaluating and iterating based on the testing you’ve done.

Here’s the key part: the process doesn’t end here. The cycle starts over. But instead of starting from scratch, you enter the next phase of growth by checking back in with your values, vision, why, who, and how. Every time you level up, you revisit these foundational elements to ensure you’re aligned.

If your only objective was to make money, chances are you will probably make money at least on paper. However, since the motive is shallow and lacks depth, a few things will most likely happen:

🚨You will hate what you do
🚨The business will own you
🚨Your energy will be drained.

Eventually, you’ll get bored and resent your business. Once that resentment creeps in, you’ll feel trapped. And because your survival depends on the business, you’ll blame anyone or anything - else your employees, your spouse, the economy - while refusing to look at the real problem: you built your business without integrating your deeper purpose.

THIS IS WHY I CREATED THE VAULT SYSTEM AND WHY IT’S IS SO IMPORTANT

This is why the profile is the most important part of the Vault System, no matter what stage of business you’re in.

Your profile brings YOU back into the equation. It defines your personal values, vision, and purpose, then connects them to your business strategy. Without this clarity, it’s easy to lose sight of why you started in the first place.

When you know exactly who you are and align your business with that foundation, every decision becomes clearer. Every cycle of growth feels intentional. And most importantly, you remain inspired, aligned, and in control of your business—not the other way around.

So, before you dive into the practical systems or sales strategies, start with the most important system of all: YOU.

If you want to build a business with a life cycle or you want to revive your business, but you don’t know where to start, I am your person. After 22 years building, scaling and working with businesses and owners, I can quickly tell you what you need to do to immediately turn your ship around or where you need to start. Discovery calls are great because they are free and we can tell right away if our cycle is right for you.

AND / OR

If you are looking for a community of business owners and soon to be business owners who are building a business life cycle, get in on the ground floor of our new UnVaulted Community.

2025 is coming and so is your next big move.

HELPFUL TOOLS

If you want to explore the Vault Method for yourself, here’s a guide that takes you over some key prompts to help you develop your business, values and purpose.